AFTER-MOUSE.COM teams up with Mazda and Hennessy for their new campaign launches
With the launch of the new CX-5, Mazda wanted a complete overhaul of the car dealership concept, and turned to AFTER-MOUSE.COM to realize their vision of a "virtual showroom". Armed with Samsung SUR40 with Microsoft® PixelSense™, Kinect™, and Windows® 8 based tablets, we developed both touch and gesture based applications currently featured in Mazda's showrooms.
Conceptualized as The Dealership of Tomorrow, the Surface application allows users to view specs, videos, and photos of the new CX-5, along with beautiful interactive brochures on both the Surface® tables and tablet PCs. Rather than a static paper document, the touch applications allow customers to explore the vehicles through a unique sales experience, and also give the showroom staff the opportunity to interact on a more personal level. The applications feature a Car Configurator tool, which users can use to modify the model's features and create their dream car.
Check out the Surface® application here :
http://www.youtube.com/watch?v=Mt3NFuckues&feature=youtu.be
and the Kinect™ application here : http://www.youtube.com/watch?v=dlgoiibS6eA&feature=youtu.be
Hennessy also came to AFTER-MOUSE.COM looking to launch an event for their famous cognac, and draw attention to the new bottle design and branding. Through a visually stunning HD interface, we developed a Samsung SUR40 with Microsoft® PixelSense™ application to highlight Hennessy's prominence, their history, and even feature a myriad of cocktails to be made from their cognac, from novice level to expert.
Rotating bubbles reveal historical details from Hennessy's past, present and future. A simple touch brings up striking photos and videos of the artistry behind Hennessy's new design, as well as several simple and complex cocktail recipes to take your experience even further. Here is the application in action.
